In Japan, Lithuania is viewed like a medieval village of crafts. Undoubtedly, there’s much more creativity and boldness to Lithuania. The challenge was how to freshly and attractively present Lithuanian creativity to a rather picky audience – Japanese artists, culture operators and influencers.
Logotype consists of four lock-ups, looping endlessly. Swiftly reminding that this international project is dedicated to Japanese audiences.
To use what Lithuania is known for – nature, linen, ethnicity – in a contemporary way, thus creating juxtaposition of folk arts and cutting edge designs. We kept the designs pretty straightforward, minimalist, with rich photography and attention to details.