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Scenario & Art Direction

History of Lithuanian Currency

Challenge

On the occasion of Euro entering Lithuania as new national currency, Nordea Bank tasked us and Gluk Media create a meaningful and viral farewell to Litas – Lithuanian national currency.

Idea

Making a 3D-mapping projection on the HQ of  Nordea Bank right in the heart of Vilnius Old Town seemed like a nice start. It happens so that history of Lithuanian currency is rather rich, therefore consulting with historians, story-tellers and Money Museum of Lithuania, we created a visual tell-tale so that audiences could experience the and know different eras of Lithuanian currency.

Hence the journey began of telling the story and evolution of Lithuanian money.