Brand Identity and Art Direction
Rejected Gallery
Challenge
The initiative – an online platform and a series of talk events – exhibits the rejection stories of rejection artists, celebrities, athletes and others. The stories speak about resilience, personality growth, creative career, downfalls and discoveries.
The challenge is not to turn the whole initiative into a sob story, but to keep it visually uplifting.
Idea
How do we reject without words visually? We strike-out, censor, cross-it-out, blot out, squiggle. And how do visualize bad thoughts? Unclear black shapes, a labyrinth of intertwined lines, squiggle.
Squiggle, tangle, confusion, obscurity, formlessness, lostness. We choose this universal symbol – a squiggle – as the cornerstone of the identity.
