Brand Identity and Art Direction

Rejected Gallery

Challenge

The initiative – an online platform and a series of talk events – exhibits the rejection stories of rejection artists, celebrities, athletes and others. The stories speak about resilience, personality growth, creative career, downfalls and discoveries.

The challenge is not to turn  the whole initiative into a sob story, but to keep it visually uplifting.

Idea

How do we reject without words visually? We strike-out, censor, cross-it-out, blot out, squiggle. And how do visualize bad thoughts? Unclear black shapes, a labyrinth of intertwined lines, squiggle.

Squiggle, tangle, confusion, obscurity, formlessness, lostness. We choose this universal symbol –¬† a squiggle – as the cornerstone of the identity.

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